How to get started – DEFINE, IDENTIFY!
Do you think your website looks beautiful? Do you think your website provides all the information your clients need? But the harsh reality is it receives very little traffic! Are you looking to step up your SEO game and improve your Google ranking? Or, perhaps you’ve recently created a brand new website and simply want to get it right from the get-go?
Getting your SEO strategy right will go a long way in ensuring your business is successful and thrives for many years to come! A carefully designed Search Engine Optimisation strategy is critical if you want your website to appear among the top positions for the keywords your potential clients are searching. However, at Admin at a Click, we know too well how overwhelming it can be to try and navigate the vast amount of information available on SEO on the internet. In order to assist you and simplify things for you, we have listed below some SEO tips highlighting the first important steps you need to take:
Define your goal:
Your goal, as a business owner and service or product provider, is to succeed. However, a lot of people define success through their website traffic. A small amount of traffic can bring more sales than a large amount of traffic if your SEO strategy and your website optimisation are not on point. Therefore, increasing your sales might be the end goal if you offer a service or product and not how much traffic your website generates on a monthly or daily basis. However, if your monetization comes from traffic, traffic should be the end goal. For some business owners, increasing brand awareness is the priority. You need to define what you goal is to be successful and run a thriving business.
Define your audience:
One of the very first steps to any good SEO strategy is to sit down and define who your audience is and where their interests lie. It’s crucial you define what their pain points are. You need to know your audience’s gender, location and what their needs are so that you can better tailor your content to their needs.
Choose your keywords:
Defining your audience and their pain point is also extremely important to determine relevant keywords to target. Some of the best tools you can use to work out a list of the most relevant Google keywords for your audience and therefore business, include Keyword Planner, Keywords Everywhere or Ubersuggest.
Research the Competition:
You probably know the name of your competitors but what really matters is the name of your SEO competitors. Fortunately, performing a competitor analysis on keywords is as simple as googling your keywords and looking up the top results on the first few pages. These are the companies you will be competing with, for the coveted top positions on Google ranking.
Indexing is an important piece of the SEO puzzle. If your website is not indexed then it won’t show up in a Google search. One of the best tools to use to quickly get your website indexed is URL Inspection Tool. This tool allows you to submit your website so Google can ‘’crawl it’’ (inspect it) and index it. If your website has been live for a while, you can also use this tool to check whether your pages are all indexed on Google.
You need to make sure your website is accessible to everyone independent of social-economic situations or disabilities and that there is no barrier for users to interact with your website. A great tool to check your website accessibility is Wave.
Links will not only help you rank better on Google but having a link building strategy will also help drive more qualified traffic to your website. Make a list of websites that appeal to your audience. Include links to the appealing websites (when relevant) when you write an article. You can also reach out to them to see whether they would mention you in one of their posts. Better yet, make sure you select websites that exactly fit your blog posts. This way you’re almost guaranteed they’ll be keen to share your link to their audience. This is also a great way to attract a new qualified audience who would perhaps not have found you otherwise! Last, but not least, share your links on social media. Build a connection with businesses that complement your activity and make sure your content is so on point. This way your audience will want to share and retweet 😉
Hopefully this article has provided you with some guidance on how to get started with your SEO Strategy. If you are a business owner and would like some help to improve your SEO don’t hesitate to reach out here.